Business Start-Up Advice For Entrepreneurs

I meet a lot of people who have an idea for a business. Like you, they currently have a job but wish they knew enough to take a risk. All they are looking for is a little business start-up advice. And the first thing I tell them to do is to create their information products.

information products (article 85)That begs the question, “What is an information product?” An information product is any knowledge in your head that others would find valuable. Let me repeat that, any knowledge or experience in your head that others would find valuable can be packaged and sold.

Business Start-up Advice #1 – Utilize Lots of Mediums

You can share this knowledge with others through a variety of media. That can be a digital product, a physical product, an eBook, a video, an audio, or all of the above. Many of my products have an all of the above component. Some are written, some are videos, some are audios, some are multi-media productions.

Business Start-up Advice #2 – Develop Your Own Name

You must have at least one product that is your very own. Why do I say that? Because you want to build your own brand and not someone else’s. I am okay with network marketing. That is fine. If you want to do Avon or Shacklee or Amway or whatever you want to do, go for it. But I still contend that you must have at least one product that is your very own so you are building your own brand and not necessarily someone else’s.

You want more control over your business. You do not want to work for 5% or 2% or whatever somebody decides to pay you. You do not want somebody telling you that you cannot put up a website, or you can only have this kind of wording when you are starting up your own business. You want total control. And you want to keep the lion’s share of the products. Come on! In an information product, you can keep 90-95%. Whatever your hard costs are, they are very small. You get to keep the lion’s share of the profits.

Consider that all of the well-known information marketers have their own products. Guys like Dan Kennedy, Alex Mendoza, Ray Edwards, and Armon Moore have a product to promote to build their own brand.

Business Start-up Advice #3 – Get Out of the Time for Money Trap

And you get out of the trading time for money trap. A lot of you are in that trap right now, whether you are working a 9 to 5 job, or even if you are doing consulting. You are still trading time for money. When you can create something one time and sell it over and over and over, you get out of that trading time for money trap.

Business Start up Advice #4 – Establish Your Authority

Imagine being able to give people information, an eBook that you have written, or CDs that you have made. Anything that sets you head and shoulders above the next guy. That is massive credibility for your offline business.

Think of how many leads you can generate for your business by giving them something concrete. An information product makes your business memorable and can also build your list.

So start today by brainstorming what you know and write down the information you have in your brain. Make your products from this knowledge and begin building a business. In a short while, you will be in charge of a growing business and responsible for giving others business start-up advice.


Copyright Stephen Beck, 2010

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